Tesla still does not have defined advertising plans, but soon you will be able to see your electric car appear on the radio, on television or on a certain poster, banner – Photo: The Street
It seems that the Twitter acquisition has somewhat impacted Elon Musk’s “no publicity” attitude.
At Tesla’s annual shareholder meeting in Austin, Texas, now Twitter boss Elon Musk said, “I guess I have to say publicity is great. Everyone should do it. Let’s try some publicity, see how the story pans out. unfolds.”
When asked for more details about the publicity plan, he simply said, “I just agreed. I don’t have a complete strategy yet.”
Thus, it will take some time for the Tesla car ad to actually appear.
In 2019, Elon Musk wrote the famous tweet: “Tesla does not advertise, nor does it pay to obtain public praise (referring to KOLs, celebrities – PV). We use this money to invest in better quality products.”
Elon Musk once stated that Tesla does not advertise – Screenshot
But then, below the post, Elon Musk added: “Maybe it will still be done in the end (ad – PV), but it will be for information and entertainment purposes only, not for three jasmine flowers.”
But that response was drowned in a sea of people praising Elon Musk’s “wise” decision.
“A great product that doesn’t need advertising, it just goes viral”, “Finally someone does”, “Maybe Tesla owners like us can help you (word of mouth, no need to advertise – PV)”… are common responses .
“I didn’t expect people to like it so much,” Elon Musk later commented.
According to Carscoops, now is the best time for Tesla to start advertising. The company needs to build on its current position to continue to lead other EV manufacturers.
It’s unclear where the company will announce it, but it won’t be missing Twitter — the platform that Elon Musk had to spend $44 billion of, some of which came from selling Tesla stock, to acquire.