Chinese cars feeling ‘relief from the heat’ at Indonesian auto show

GIIAS 2023, to be held from August 10 to 20, will be the auto show in Indonesia with the largest number of participants in a decade. This year, 49 auto brands will heat up the atmosphere in Southeast Asia’s biggest auto market, which has a strong presence of Chinese carmakers.

According to iNews (formerly known as SUN TV), the number of Chinese car brands present at GIIAS 2023 is particularly large. At least 9 brands from the country of billions will be listed in GIIAS, which is almost equal to the number of Japanese automakers participating.

It is not unusual for Japanese automakers to make a splash at GIIAS. Because Japanese cars have dominated the Indonesian market for many years. The top 10 best-selling cars in the first half of 2023 all have logos from Japanese automakers.

Hence, the huge presence of Chinese auto brands at GIIAS indicates fierce competition in the times to come.

chinese car brand wuling

With the Industrial Design Copyright Registration Document registering Baojun Yep in Indonesia, it is very likely that this model will be on display at GIIAS 2023.

The Baojun Yep mini electric car attracts attention because of its appearance, which is reminiscent of the “mini Mercedes-Benz G-Class” Suzuki Jimny, which is making a splash in the Indian market and shows great promise in Southeast Asia.

Leaked documents show that the Baojun Yep brought to Indonesia has a similar look to the model sold in China. It is a compact urban SUV with 3 doors and 4 seats, slightly smaller than the Jimny but larger than the Wuling Hongguang MiniEV. Coming to Vietnam, this can be a real rival of VinFast VF 3.

Maxus

Under SAIC, Maxus is actually in the same house as Wooling, but with a focus on minivans and MPVs. The model most likely to be brought by Maxus at GIIAS 2023 is the Mifa 9, a luxury MPV model from the European market.

MG

After the successful launch of the MG 4 EV and the positive response from the public, Morris Garages (MG) plans to showcase a new electric vehicle at the GIAS 2023 event.

Arif Sayarifuddin, Marketing and Public Relations Manager, MG Motor Indonesia, announced that the company plans to surprise the audience at GIIAS 2023 by introducing its latest electric car.

Leader/Hozon Auto

The Chinese car brand has confirmed participation in GIIAS 2023. The pictures of the car brought by him have also been shared on the Instagram account of the leader Indonesia. Those 3 models are Leader U, Leader V and Leader S.

This can be seen as a tacit confirmation of the question of which cars the leaders would bring to the show. But according to Indonesian media, the leader will introduce at least 5 models, not 3.

Cherry

Last month, Chery Indonesia’s public relations director had confirmed that it will be participating in GIAS 2023 with two new SUV models, one of which is a fully electric vehicle. Rifki Setiawan said, “The car has been delivered in prototype form, but we will soon produce it and sell it in the market.”

The two models mentioned are the Chery Tiggo 4 Pro (competing with the Hyundai Creta) and the Omoda 5 EV (competing with the Hyundai Ioniq 5).

Not only this, the area of ​​Cherry booth has also been increased from 400 m² 700m in the back² this year.

DFSK/Dongfeng Socon Automobile

DFSK promises to rock GIIAS 2023 with a strong lineup ranging from cars to commercial vehicles. Notably, the Gelora E electric minivan is advertised as particularly eco-friendly and competes with the Ceres E1 mini electric car models Wooling and Smart EQ.

Great Wall Motor (GWM)

GWM is present at GIIAS 2023 through its sub-brands Haval, Ora and Tank. These are all brand new in Indonesia.

“Since this is their first time performing in Indonesia, we don’t know if they want to sell immediately. But we think they will show or promote themselves strongly because they see the Indonesian market,” he said. Remarkable,” Rizwan Alamsza, President and Chief Organizer of GIIAS 2023, told the media.