Xindi Xin Di Meng, owner of a major Chinese textile company, next to her Ferrari 458 – Photo: Ferrari
In other countries around the world, about 95% of Ferrari cars sold are bought by men. But in China this rate is only 80%.
This means that Chinese women have overtaken women in the Middle East, which is considered the region of giants and supercars.
Speaking at the Beijing auto show, Ferrari boss Amedeo Felisa said: “The average age of Ferrari buyers in China is 10 years younger than in European countries. In China, there are many women. Women are company leaders. They have money and Can afford to buy a Ferrari.”
“It was a meaningful surprise for us. We didn’t expect such a huge success. But China is a new and growing market. When it’s successful, people want to reward themselves. Obviously a lot of women Ferrari wants.” He continued.
theo BloombergChina is expected to account for 12% of Ferrari sales in 2022, or about 1,600 vehicles.
The Chinese are a large luxury consumer group. But this trend is not limited to bags, clothes or shoes.
Even London’s “bold” brands such as Harrods have opened private clubs in Shanghai to serve Asia’s wealthy. It is possible that Ferrari will open a showroom for ladies and gentlemen in the future luxurylaunch identify.
(TagstoTranslate)women and cars
