The Ford F-150 has recently been facelifted in the US with a new default engine and a more versatile tailgate, but there’s also an unexplained change in the position of the car’s logo – Photo: CarsScoops
In just half a decade, 20 global brands have changed their logos. Among this group, most changed their logos from a 3D depth interface to a 2D flat form to match the trend of simplification. Some examples of this type include Audi, BMW, Cadillac, Jaguar Land Rover or Kia.
From 2024, Ford may join the above list. On the facelifted version of the Ford F-150, announced in mid-September, the new logo appeared quietly without any mention of the company. Car and Driver newspaper followed this change carefully. If you’re not paying attention, the sophisticated “Blue Oval” symbol is quite hard to spot.
The old (left) and new (right) Ford logos with 3D interface now transformed into flat 2D format – Photo: Carscoops
Actually, this new logo frame of Ford is similar to the old logo. The company has simply expanded the name of the car and removed the thin oval outer frame. Apart from this, a slight change has also been made in the color tone of the logo.
The chrome letters changed from metallic color to pure white. The background changes from blue to dark blue. These changes contrast the colors of the Ford logo quite markedly.
It is not clear at the moment whether Ford intends to replace the entire car logo with a new design or will limit this change to the F-150 only. The company has not responded to the press on this issue.
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