When the BMW X5 M and X6 M were announced in February 2023, the German brand only mentioned the high-end Competition configuration of the car without mentioning the standard version. Rumors at the time said the standard version would be released later, but BMW’s latest move suggests that’s not the case.
Specifically, in an extremely surprising move, BMW announced on September 25 that it would phase out all “popular” high-performance versions of the BMW M sub-brand. The company will retain only the performance lineup. High-end performance includes Competition editions and above, full M cars (M3, M4…) and special projects.
BMW M CEO Frank van Meel confirmed this to the newspaper car throttle, Adding that the Competition version “will become the new benchmark for BMW M”. Lower versions have either disappeared (like on the latest X5 M/X6 M) or will be discontinued soon in the future.
Thus, the BMW M Competition will be the new standard of BMW M. The CS or CSL versions (Competition Sport and Competition Sport Lightweight) will bring even higher performance capabilities, including pure racing configurations.
With the above change, BMW high-performance car prices will increase by 100% in the future, although the Bavarian brand has not announced this issue yet. BMW’s move to optimize the German car company’s profits may be confirmed while the number of cars produced remains unchanged.
However, BMW’s starting point is luxury sports cars with a fairly accessible price range. If they raise the price of their high-performance/sports cars, they may upset the customer base that is loyal to them because of said price.