Link & Co showroom does not follow the traditional concept – Photo: Dang Viet
Coming to the Link & Company Center and Club, which can be considered a car showroom in the traditional sense, many people will be surprised to learn that only a very small proportion of the cars in these spaces are on display.
Link & Co.’s approach to making and selling cars is very different: “Life should not be parked” – “Life is in constant motion”. This is one of the slogans printed in large format by a Chinese car company in one of the two locations mentioned at the beginning of the article.
Link & Company Center – Model coming soon to Ho Chi Minh City
Link & Company Center is the company’s most modern showroom, which is scheduled to open next month. The showroom is located right next to Hangzhou’s most spectacular tourist area – famous as China’s top “sightseeing spot”.
The building cost approximately US$1.5 million and was completed in about half a year. The Chinese car company said it will open a similar model in Ho Chi Minh City in the near future.
Of course there are still cars in car showrooms, but much less
The design of Link & Company Center is somewhat like a boutique. The company limits vehicle performance even if the floor area is up to 3,000 square meters2 Each floor in a 3-storey floating space.
The first floor is the only place where cars are sold, it is divided into two different areas: the gray floor displays vehicles using new energy (electric and hybrid electric) and the dark floor displays vehicles using transmission engines. Displays the vehicles doing the same. System (Gasoline).
Among the models displayed, models 01, 03, 05 and 09 are of most interest to Vietnamese people. These will be the 4 products that will be brought home in the first phase.
The Lynk & Co. 01 sits in the C-Class SUV/crossover segment, similar to the Mazda CX-5. But the Chinese automaker targets customers who are looking for a different style of transportation rather than the usual mode of transportation. Cumulatively, it is Link & Co.’s biggest selling model and is also positioned as the main sales force when brought to Vietnam.
Car models expected to be delivered to Vietnam
However, from the beginning of the year to now, 03 and 06 are the two car models that bring the best sales. Among them, 09 is the flagship line, which proves that the Chinese car company can reach the pinnacle of technology and equipment, such as installing 23 Bosch speakers in the car. The model displayed in China is a 6-seat version, but in Vietnam there may also be a 7-seat version to suit the preferences of Vietnamese consumers.
Distributor Link & Company believes that the company has a certain number of customers who will buy cars in the initial period. However, whether this amount is higher or lower will largely depend on the market reaction.
People visiting Link & Company Center can not only buy a car, but also enjoy the comfortable feeling like a comfortable journey.
Floors 2 and 3 are where Link & Co. shows the true spirit of the “more than a car model” manufacturer. The place has all the entertainment facilities: from mini cinema room to home bar; From a dining room that meets all needs, to a sofa to sit and “chill” and take dozens of photos that don’t match any shape… this place can be compared to a miniature studio for those Who love beauty. Then, they might gather at a more fashionable place called the Link & Company Club.
Link & Company Club – Model Coming to Hanoi
From the outside, the Link & Company Club looks more like an ancient palace than a car showroom
Unlike the modern look of the Links & Company Centre, the Links & Company Club is designed like an ancient palace. Located in the middle of Nam Son Avenue – considered a city in the forest with long rows of trees on both sides of the road, Links & Company Club is still peaceful and free like a deserted place. This is thanks to electric vehicles – which reduce noise pollution and air pollution to a great extent, and of course also reduce traffic awareness as each driver only has 12 points deducted per year for breaking the law. .
The Link & Company Club inside the “palace” is actually a club for those who love to hang out. Anyone who visits this location will be treated to a dream trip by the company, where the first part of the journey can be a sip of flower-infused coffee right from the entrance.
Similar to the centre, only on the first floor there are cars. There are also fewer cars with only 1 model on display here. However, those entering the Link & Company Club may forget the presence of this car model as there are so many things to experience.
If you are fond of traveling with all kinds of convenient gadgets, this “stall” can easily trip you up and make it difficult to escape. Ranging from suitcases, power banks, portable speakers, backpacks, Monopoly flags, seahorses… everything makes for an exciting road trip with a car.
The second floor is designed with all the colors and functions. Whether you have small children, you need to drink coffee, you need to work… there is ample space and inspiration at the Link & Co Club.
A kitchen corner for women, a movie screening area for moviegoers, a souvenir stand for collectors,… the Chinese car company knows how to cater to a diverse customer base in a very new language of communication.
The owner of the Link & Co model is an athlete, who has the honor of carrying the torch at the 2022 Asian Games (Asian Games 2022) to be held in China. This torch was displayed in a grand corner of the Links & Company Club.
Other corners of the Link & Company club are very “cool”. This model is expected to be available in Hanoi in the near future and keeps the spirit of link-connection and community-community at Link & Co.
Photo: Dang Viet
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