The list of new car models launched at the Japan Mobility Show 2023 (JMS 2023) seems to be set with around 30 new cars across all segments on offer. Among this group, Toyota Group (Toyota and Lexus) has the most powerful lineup, with at least 12 new cars launched at JMS 2023.
To the above group, Toyota contributed 4 notable vehicles, of which the Land Cruiser EV is an example. Called Land Cruiser, it is a purely electric version of Toyota’s iconic namesake line with a very modern design. This is a draft for the company to expand its Land Cruiser family lineup in the future, expected in 2026.
Next up, the Toyota EPU is a small-sized pickup concept that competes in the segment with the Ford Maverick and Hyundai Santa. However, this model uses a pure electric powertrain, not an engine like the two named above. The time to launch the full car cannot be before 2025.
Following the above pair is the Toyota Vellfire Spacious Lounge – a super luxury version of the Alphard’s Vellfire sporty configuration. This version has only 4 seats to optimize rear space.
The last notable name of Toyota Booth is IMV 0. It is a Hilux sized pickup truck model but promises to be lower in price. The finished product of the car, which is expected to be named Rangga, will be launched in Thailand on November 27.
As far as Toyota’s luxury brand Lexus is concerned, they have an electric SUV concept brought to JMS 2023. This is a draft of a finished car model that will launch in 2026.
Apart from Toyota/Lexus, Suzuki’s booth at JMS 2023 also promises to be noteworthy. Here they will bring to display the draft of the generation suzuki swift New. The overall look of the car hasn’t changed much, but individual details have been upgraded to look more modern.
The technology in the interior of the car has improved significantly and it comes with a larger screen range. The new powertrain is expected to primarily revolve around a fuel-efficient hybrid configuration.
The new generation Swift is likely to be brought to Vietnam in the future.
The new Swift will be followed by the Suzuki EVX – an electric SUV similar to the Vitara and Suzuki’s first global electric SUV. This project with a modern and strong design was first revealed in January this year.
Another Japanese brand with a notable new car launch in JMS 2023 is Mitsubishi. They also have an “MPV hybrid SUV” model that is confirmed to be brought to the event.
With the influence of Xpander and now Xforce in Vietnam, there will be an opportunity to bring this model home as well.
(TagstoTranslate)Japan Mobility Show 2023(T)Toyota Land Cruiser(T)Toyota Land Cruiser SE(T)Toyota EPU(T)Suzuki Swift