Land Rover Discovery is one of the three flagship vehicle series of Land Rover that has been with the company for the last 4 decades. However, sales declined faster than the other two series (Defender and Range Rover), forcing Land Rover to completely rebuild the Discovery chassis in the next generation.
According to JLR’s new CEO Adrian Mardell, each JLR sub-brand has its own value. The Range Rover is “iconic” and “luxurious”, the Defender is “heroic” and “durable” and the Discovery is “versatile” and “user-centric”.
Thus, the values of the new Land Rover Discovery will aim to be a more complete family SUV. Spaciousness, convenient technology to provide maximum user support and versatility to meet a variety of usage needs will be the values that this name line targets. Looked at objectively, these parameters look like those of an MPV model.
In the powertrain segment, it is certain that the Land Rover Discovery and possibly the next Discovery Sport will be electric vehicles. The change in powertrain will bring significant changes to the design of the Land Rover Discovery. The square styling of older generations can be made more rounded to optimize aerodynamics.
As for the interior, a car model aimed at maximum versatility and convenience will see quite significant changes in manufacturing materials. Luxurious upholstery/plated materials will be limited, replaced by durable, easy-to-clean materials.
In addition, the luggage compartment can be significantly increased in area and volume due to the strong increase in vehicle dimensions. Another approach Land Rover could take with the Discovery is to turn it into a “perfect” 3-row family SUV, with 3 rows large enough to seat adults. At that time, the luggage compartment can be expanded/smaller as desired by folding the last row of seats.
(Tags to translate)Land Rover(T)Land Rover Discovery(T)Land Rover Defender(T)Electric Motor