Nissan, due to financial constraints, does not want to electrify vehicle lines in customer segments that are not interested in electric vehicles.
This information has been shared with the newspaper by Pierre Loing, Vice President of Global Product Planning of Nissan. motor instinct of America in October. When asked about the possibility of creating an electric pickup truck (for the international Nissan Navara or the North American Frontier), this leader said that the company “needs to accurately analyze user needs to launch new models.” Essential vehicles”.
According to their and Nissan’s belief, at the present time, many pickup truck users do not intend to switch to electric vehicles because the operating range is not as expected. Therefore, Nissan has no interest in developing such car models.
Another Nissan leader, vice president Ivan Espinosa, also agreed with the above viewpoint. He said hybrid pickup trucks also aren’t in Nissan’s plans for the same reason. In addition, high cost is also a reason why Nissan temporarily stops at the technology research stage.
Instead of focusing on electrifying pickup trucks, Nissan will focus more on the SUV segment. Several of the company’s key vehicle models, notably the X-Trail, will all promise to bring pure electric versions by the end of this decade.
While many major carmakers either already have electric pickups (Ford, Chevrolet) or are working on developing them (Kia, Toyota), Nissan would be shooting itself in the foot by not having an electrified version for the Navara. .
However, they will compensate customers with another option, a true high-performance version (higher specifications, more powerful engine and a lot of new equipment) to compete with the Ford Ranger Raptor.
This project was developed by the Nismo division based on their off-road racing experience. Depending on the final decision of the company’s board of directors, this variant could be launched along with the new Navara in 2024 or later.