
The price of the Subaru Outback has been reduced by a record amount of more than 1.5 billion yuan. The car model of the Japanese brand used to be as expensive as the Mercedes-Benz GLC, but is now only as expensive as the Hyundai Palisade – Photo: T.Linh
Car prices are continuously decreasing
With just over a month left until the end of 2023, many car companies have already started cutting prices in November in a bid to race for sales as soon as possible.
A representative of Vietnam Auto Image Co., Ltd., the exclusive importer and distributor of Subaru brand vehicle products and services from Japan, said they have launched a strong discount for this car model in November 2023. Such as: Subaru Outback, BRZ, WRX Wagon and Forester.
The most promoted car model is the Subaru Outback. This car model is being reduced from 440 million VND to 1.5 billion VND (for 2022 VIN cars). The listed price of this car model is 1.9 billion VND, which is more expensive than the Mercedes-Benz GLC 200 at the time of launch. This is the lowest price for the new Subaru Outback since it was introduced in Vietnam.
Meanwhile, VIN 2023 cars will receive an incentive of 312 million VND, reducing the actual price of the car to 1.7 billion VND. With the above promotion price, the Subaru Outback VIN 2022 becomes 1.5 billion VND cheaper than the top-end Hyundai Palisade model.
Even with a reduction of 440 million VND, it is equivalent to the lowest version of the currently delivered Hyundai Accent 2023. Currently the listed price of Xcent 2023 is 426 – 542 million VND…
For the Subaru Forester, the highest reduction is 280 million VND for the mid-range version 2.0 iL iSight, bringing the actual price of the car to 819 million VND.
This month, a range of car models across BMW’s product range are being heavily discounted in Vietnam. Accordingly, the BMW X6 has had the strongest price cut to 570 million VND/unit.
The price of the car dropped to only 3.7 billion VND. The current selling price of the

Customers who want to buy a car are considering paying during the period when carmakers will reduce prices to the lowest level in November 2023 – Photo: CONG TRUNG
According to survey by tuoi tray online, Many other car models from Toyota, Honda and Volkswagen also saw significant price reductions in many different forms.
For example, Toyota implements a promotion to support 50% of the registration fee for the Veloce Cross and Avanza Premio as well as the Toyota Vios G, Vios e MT, Vios e CVT. Thus, customers who buy these cars do not have to pay registration fees as most of these are domestically assembled car models that already enjoy incentives from the registration fee reduction policy.
Even the imported car model – Toyota Yaris Cross, which has recently been launched and opened for sale by Toyota, has a 100% registration fee support incentive of 73 – 86 million VND/vehicle.
It is expected that there will be savings for the entire year in the fourth quarter
The “discount storm” in the auto market has never been as strong as it was at the end of 2023. A series of “famous” car models from many brands also entered the price cut war. Depending on the selling price, the promotional level proposed by the manufacturer is equivalent to a reduction of 30 million to a hundred million to half a billion VND/unit.
While waiting for a suitable discount to “spend money” to buy a car to go to Tet, Mr. Nguyen Long (Tan Binh District, Ho Chi Minh City) said that the discount on the Subaru Outback model is quite attractive, but still Wonder if he will have to repay 100% of the money. Buy a car or borrow in installments.
“I should consider spending a large amount of money to buy the car, but the discount is attractive and appropriate for the value of the car. I am thinking of purchasing it in November to complete the registration procedures, decorate the car … Escape immediately when Tet is near. With a new car, I will go back to my hometown to celebrate Tet with my family” – Mr. Long said.
Automobile businesses expect the last months of the year to be more positive due to the policy of reducing registration fees, low loan interest rates and improvement in consumer demand during the peak shopping season.
According to Mr. Nguyen Dang Hoang, General Director of City Auto, the auto delivery industry is cyclical, the profit decline is concentrated in the fourth quarter associated with shopping and Tet holidays, there is also a 50% reduction in pre-tax this year. contact. If good, the fourth quarter alone can “save” sales for the entire year.

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