
Work on e-commerce platform Takeoff has just been released to readers – Photo: NVCC
Author Tran Lam sets out to tell the story of real business battles on e-commerce platforms Making waves on e-commerce platforms Which is the “father” of some of the famous top selling brands on many e-commerce platforms.
Honest story of a business owner
Mr. Tran Lam is a character in the article “Liquid gold” extracted from macadamia nuts makes Vietnamese cosmetics in the newspaper Youth 22 April.
He shared the story of founding an essential oil refining business with a desire to increase the value of Vietnamese agricultural products.
Mr Tran Lam is also the person behind several brands on the e-commerce platform: Julyhouse, Macland, Loli & The Wolf, HeavyFood and BUB&MUM, with over 150 product codes.
He said that the book is an honest and open story about the entrepreneurial journey. He explains in detail how to do an e-commerce business and wants to give it to those who want to start and are struggling to find how to do business online.
Tran Lam did not hide the failure in her first job, nor the revenue, nor the tax payments. He is also willing to talk about his days as a “leper boss” when he set up a business himself, doing everything from research to factory work to packing, packaging and delivery. ..

Author Tran Lam is featured in the article “Liquid gold” extracted from macadamia nuts makes Vietnamese cosmetics published in newspaper Youth – Photo: CONG TRIEU
theory comes into play

Tran Lam (standing in the middle), author of the book. Making waves on e-commerce platforms On the occasion of book release on 4th November – Photo: NVCC
While not hiding his desire to inspire business for those interested, he brings out his real-life experience through each page of the book.
Readers can find answers to these questions: What is corporate leverage? Successful business model? What is the difference between a low capital business and a high capital business?… And many other stories.
,take off I also wish to bring Vietnamese agricultural products to the other side of the ocean. This is not a dream, it is reality. My teammates and I are slowly implementing that plan,” Tran Lam said.
* “This book is probably something that will interest many experienced or young businesses.”
Mr. Bui Duc Thien (Founder of Aeroska shoe brand)
* “The book not only clearly explains the process of starting a business from a capital of 6 million VND to revenues of several tens of billions per year, but also shares the long journey of building several sustainable brands.”
Mr. Le Si Dung (CEO Shotido, Shopee Captain)
* “There are three interesting things that are left. The first is to take the readers on the journey of “Zero to Hero” (transforming the situation from failure, difficulty to success). The second is to inspire those who want to start a business. E-commerce platform? Ultimately, we will work towards a green e-commerce platform.”
Dr. Tran Ha Uyen Thi (Lecturer of E-Commerce, University of Economics – Hue University)
(TagstoTranslate)Famous Brands(T)Vietnamese Cosmetics(T)Landing on E-Commerce Platforms(T)Tran Lam(T)JulieHouse(T)McLelland(T)E-Commerce