“Business class” gradually appears in Vietnam excess consumer type
According to experts, the increasing demand for “luxury experiences” directly drives brands to upgrade and segment service levels to appropriately focus on the needs of each customer group. The most typical example is the aviation industry.
Currently, all airlines offer economy ticket categories such as super economy, economy and premium categories such as premium, business class or first class to improve the flying experience of the customers.
If in the past, premium ticket categories sold well only on international routes, over the past few years, the occupancy rate of domestic premium class seats has grown impressively.
The perception that short flights do not require or allow enough time to enjoy premium services has now changed as airlines race to upgrade services, including business lounges, priority boarding and seating. Space included. Serving private, or premium food and drinks.
High-income customers are actually willing to spend more money, even double the economy class ticket, to enjoy the full benefits of the “true God”.
The “business class” experience is also present in the culinary sector with omakase, fine dining types, in wellness travel (healing tourism) or in the tourism sector with closed resorts with expensive costs.
As for the taxi sector in Vietnam, there are not many options for a “business class” experience. Many taxi companies still provide high-end taxi services, but they mainly differ in more expensive vehicles.
Meanwhile, high-end airport shuttle services are not flexible in terms of timing and often have to be booked in advance, not suitable for busy businessmen whose schedules can change at any time.
Blue SM Luxury – Upscale Experience
Launched in the Vietnamese market in April, Xanh SM’s taxi service quickly made its mark with the high-end service Xanh SM Luxury using VinFast VF 8. This car model has a beautiful, luxurious appearance, suitable for all business venues.
In addition, the Vinfast VF8 also has the advantage of spacious cabin space and large luggage compartment. The electric motor runs without smell, noise, emissions and is environment friendly.
Modern safety technology with 11 airbags, 360 camera, lane keeping, blind spot warning, collision warning, lane departure warning. From there, travels bring relaxation and peace of mind.
Not only the means differ, but also the quality of service indicates that Green SM Luxury scores with today’s generation of successful businessmen.
The team of drivers is well-trained, strictly selected, and their behavior is polite and civilized for the high-class service of Vietnamese taxi company.
These are the same advantages of every Xanh SM driver, creating a unique allure that is rare in the market, while also bringing the highest level of experience to all customers.
In addition, the Xanh SM luxury driver selection criteria are the ability to use English and support the client or partner if they need to pick up a foreign customer.
Zainah SM Luxury’s “5-Star Standard” drivers are also selected based on positive customer reviews and feedback with a 5-star scale for each journey. These seemingly small standards are Xanh SM’s way of showing dedication and thoughtfulness to customers or customers’ partners.
Last September, Xanh SM launched a new service called Xanh Plus – an extended service of the high-end product line Xanh SM Luxury, with car booking packages “personalized” according to each customer’s needs.
The service offers travel packages of 4 hours (maximum travel 55 km), 8 hours (maximum travel 100 km), or flexible travel according to individual or family needs.
Xanh Plus is equipped with additional amenities such as drinking water and sleeping pillows, a special vest rack, a working rack with charger and power outlet on the vehicle, free WiFi, and driver assistance in storing things and preparing meals. Or in case of drug emergency.
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