Alley 5: Fashion and art space from H&M and Tung Monkey

In the event of H&M’s 5th anniversary of entering the Vietnamese market recently, H&M and Tung Monkey have combined to bring a new experience to customers. Tung Monkey is known as one of the familiar VJs and visual artists of Vietnamese youth. Meanwhile, H&M is an international fashion brand with hundreds of stores in over 70 countries. Together, the two have brought a new and attractive store space thanks to the visual effect from the “alley” style led lights.

Alley No. 5: Fashion and art space from H&M and Tung Monkey - Photo 1.

Alley No. 5: Vietnamese space, honoring Vietnamese identity

Inspired by the winding alleys that are ubiquitous in Vietnam, “Alley 5” is a place to recreate the images of Vietnam in the fashion space. Here, artist Tung Monkey skillfully put in a series of symbols that are very familiar to Vietnamese people, from motorbikes, cyclos, plastic chairs to roadside shops. All are covered in the dominant neon red and pink tones, enhancing the strong visual effect.

Alley No. 5: Fashion and art space from H&M and Tung Monkey - Photo 2.

Customers and event attendees will have the opportunity to visit the display corners of Tung Monkey’s unique artworks in the store and also the display window area outside the store. The most familiar images of Vietnamese people will be combined with fashion at many display corners. Customers can also check-in photos at this colorful area with hand-held hashtags at the store.

Alley No. 5: Fashion and art space from H&M and Tung Monkey - Photo 3.

Besides, H&M also specially created an area for green believers with the spirit of recycling and reusing old things. This area will officially come into operation from September 9, 2022 with activities such as fixing, sewing, editing clothes and attaching fabric stickers to ready-made clothes for free when customers shop at H&M. The activities of hand-decorating stickers on clothes and accessories in this area especially attracted the attention of customers as well as KOLs participating in the event, creating a bustling atmosphere for the store.

Alley No. 5: Fashion and art space from H&M and Tung Monkey - Photo 4.

A special event dedicated to Vietnamese fashion influencers

Not only attracting young people interested in fashion in Saigon, the recent event also had the participation of a series of famous fashionistas and KOLs, including fashionista Quynh Anh Shyn, blogger An Phuong, beauty blogger Chloe Nguyen, fashionista Thu Anh Ho, or model Linh Chi… In stylish outfits from H&M, the guests couldn’t help but express their interest in the new concept at the store.

Alley No. 5: Fashion and art space from H&M and Tung Monkey - Photo 5.

“Knowing H&M for a long time, but this is the first time Quynh Anh Shyn has the opportunity to step into the store space with such a new arrangement. Look at the very Vietnamese images inside the brand that I love. , Quynh Anh Shyn feels very proud and emotional, and appreciates the brand for honoring Vietnamese culture on this important anniversary,” said fashionista Quynh Anh Shyn.

Not only had the opportunity to see the visual works in the store and the new collection, the guests also had the opportunity to enjoy the visual and light art performance by VJ Tung Monkey, under the vibrant music from the DJ. . All bring an exciting, unforgettable multi-sensory experience on the occasion of H&M’s 5th anniversary in Vietnam.

The event will continue to take place from September 9, 2022, at H&M Vincom Dong Khoi store, District 1, City. Ho Chi Minh City, open to all visitors and shopping at the store.

Alley No. 5: Fashion and art space from H&M and Tung Monkey - Photo 6.

H&M Hennes & Mauritz AB was founded in 1947 in Sweden and is listed on Nasdaq Stockholm. H&M’s business idea is fashion and quality at the best price in a sustainable trend.

Besides H&M, Hennes & Mauritz AB also owns other brands such as & Other Stories, COS, Monki, Weekday, H&M Home, ARKET and Afound. The company currently has 52 online marketplaces and more than 5,000 stores in 74 countries including franchised markets. In 2019, pre-tax revenue reached about SEK 233 billion. The number of employees currently working is over 179,000 people.

For more information, visit about.hm.com

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