Exploring the traditional cultural space through the application of digital technology

For those who are passionate about exploring and want to learn about human culture in a new land, the museum will probably be the first choice place. However, in the imagination of many Vietnamese, especially the young generation, the museum is always a rather dry space with artifacts and documents lying dormant in glass cabinets. Visitors can only admire and access a small amount of attached information that the museum provides, thereby making young people less “interested” in places of sacred significance like this.

In particular, in the context of the Covid-19 pandemic, many fields, including museums, have to flex to adapt to the “online life”, in order to bring culture and art closer to the public through apply technology during the time of social distancing, as well as welcome domestic and foreign tourists. Therefore, the application of digital technology by the museum is a way to explore the traditional cultural space, bringing a completely new look to visitors.

Colorful museum digitization

In the world, the application of digital technology in preserving and promoting the value of tangible and intangible cultural heritage is becoming an inevitable and growing trend. In Vietnam, technology has been gradually introduced into the application of heritage conservation through the digitization of monuments and cultural heritages for storage, access and promotion everywhere.

Many destinations have applied technology in online display and sightseeing activities for many years, such as Thang Long Imperial Citadel which has launched night tours, Hoa Lo Prison relic has an exclusive radio channel. on Spotify (music application) and Apple Podcasts platforms; Vietnam Fine Arts Museum launches 3D online tour products; The Vietnam Women’s Museum also introduces a 360-degree tour…

Discussing the impact of digital museums on the public, Ms. Nguyen Thi Dinh – Head of Public Relations Department – National Museum of History said: “The outstanding application of technology at the National Museum of History must include the 3D sightseeing application on the website, all the information posted on the website can help visitors visit in the most convenient way even when they are not. conditions to visit directly. Following that success, in 2021 the Museum offers a more enhanced experience with 3D virtual reality applications. Just one “click” visitors can visit the 3-D space and each artifact is built with highlights to help visitors experience surrealism, a job that has never been done at the museum before.”

In addition to the practical application of 3D technology, Ms. Nguyen Thi Dinh shared more: “The museum also has an automatic narration app, although it launched an automatic narration app in 2013, the form has been changed by 2020 to combine automatic narration devices and phone use. smart to scan QR code. At the first facility of the National Museum of History, there were a total of more than 94 QR codes equivalent to 94 very unique introductions.”

Accessing the Museum’s website, visitors can visit and learn about artifacts on the 3D platform by using the arrows on the screen to move, while looking at the exhibits, while listening to the voice of the audience. Inspiring demonstration of virtual tour guide.

In addition to using automatic interpretation systems and digitizing documents, many museums also cooperate with technology companies to develop digital platforms such as supporting the application of interactive QR code technology at the museum. attractions, museums, monuments; automatic narration technology (audio guide); advanced technologies such as virtual reality (Virtual Reality – VR), augmented reality (AR), cloud storage technology… to serve the diverse needs of tourists. With a close approach, creating excitement and curiosity, relics and museums have initially created a great attraction, attracting the attention of a large number of young people, especially students.

Visitors experience multimedia voiceover applications on their phones when visiting the museum

Affirming that digital transformation is an inevitable step in the operation of the museum, Ms. Nguyen Thi Thu Phuong, Director of the Vietnam National Institute of Culture and Arts, Ministry of Culture, Sports and Tourism, said: “The need to be able to enjoy, experience or discover tangible and intangible cultural values ​​is an essential human need. However, in difficult moving conditions, it is necessary to have a solution and a digital solution to help bring Vietnam’s intangible heritages to the world public. This is an inevitable trend that must be implemented in this day and age.”

And Deputy Director of the National Museum of History Nguyen Thi Thu Hoan said, “The National Museum of History with the application of digital technology has been approached and learned in the preservation of heritage and documents and artifacts kept at the museum. Including 3D interactive on national treasures, those documents and digital technology applications are being continuously updated and supplemented so that they can be introduced to the public in a convenient way in the context of current trends. “

The connection between traditional cultural space and tourism

After only a few short years, modern technology concepts seem to exist only in developed countries such as “3D interaction”, “non-touch contact”, “virtual reality”, “augmented virtual reality”. ”, “automatic narration in multiple languages”… has gradually become familiar to the passionate public. And now, the museum is not only a place to preserve the heritage in general but also a place to connect the community, many museums have become attractive destinations for domestic and foreign tourists.

Destinations that attract large numbers of tourists with hundreds of thousands or even millions of visitors annually such as Ho Chi Minh Museum, National Museum of History, Vietnam Military History Museum, Vietnam Museum of Ethnic Cultures, Da Nang Museum of Cham Sculpture, Dak Lak Museum, and many specialized museums, provincial museums have risen to become regular destinations in tourist routes. schedule of many types of tourists.

The digital transformation helps the museum become an ideal tourist destination, attracting the masses to come to experience, enrich intellectual capital, thereby also easily “touching the hearts” of young people, helping to arouse their self-esteem. pride, national spirit. This is really a big step forward in the development of Vietnam’s museums and monuments today.

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