French presidential candidate races on TikTok

French presidential candidate races on TikTok - Photo 1.

French President Emmanuel Macron takes a selfie with a resident in Moulins (France) on December 8, 2021 – Photo: AFP

Although traditional voter outreach methods are still central, experts say that campaigning on TikTok and social networks will be promoted in the future, especially in the context of the COVID-19 epidemic. .

Young, fun to attract youth

According to France24 channel, TikTok is becoming a new race in the upcoming French presidential election.

Confirmed candidates will participate in the race for the French presidency such as Valérie Pécresse – the far-right candidate of the Republican Party, Eric Zemmour – the neutral far-right candidate, and Marine le Pen – the far-right candidate of the Republican Party. The National Rally Party – National Front and Mr. Yannick Jadot – candidate for the Europe Ecologie Les Verts, or Green Party, all joined TikTok in the past year.

Of course, they are not the only newcomers. The video-sharing app TikTok started gaining popularity in France in 2020. The platform quickly became one of the most popular apps in France in a short period of time.

In July 2020, French President Emmanuel Macron posted the first video on TikTok. In this video, he wears a suit and tie as seriously as he goes to a conference and congratulates the high school students who have just received their final exam results.

In less than 24 hours, his political rival Jean-Luc Mélenchon, leader of the far-left La France Insoumise Party, also joined TikTok.

Of all the candidates, incumbent French President Emmanuel Macron, although not yet confirmed to run for the presidency for a second consecutive term, is the one with the most followers on TikTok with 2.8 million followers and 2.8 million followers. His post received 18 million total likes.

Since the first video appeared in a very formal but not youthful blue suit, Mr. Macron has tried to refresh his image to suit young users on TikTok such as wearing a T-shirt and holding a camera. take selfies. As a young president passionate about technology, TikTok fits Mr. Macron’s image positioning.

Mr. Mélenchon, Mr. Macron’s rival, also opted for a casual casual style when appearing on TikTok. He often combines posting political speeches and humorous videos poking fun at his opponents. Mélenchon’s positivity on TikTok has paid off: from September 2021 to now, his followers have tripled to more than 1 million.

Candidates Zemmour and Le Pen have also increased their followers at a rapid rate over the past few months, reaching several hundred thousand followers.

Potential voters on TikTok

According to experts, reaching young voters on TikTok is not a surprising strategy. Restrictive measures due to the COVID-19 epidemic have disrupted candidates’ meetings and direct contact with voters while campaigning.

Le Pen’s party had to move the date of a campaign scheduled for mid-January 2022 to next month for medical reasons. Mr. Mélenchon accepted a plan to limit the number of people attending events.

In the context of the COVID-19 epidemic, television, radio and social networks like TikTok will likely play an even more important role in attracting voters.

TikTok currently has more than 6 million daily users in France. With trending dance moves, funny videos with background music or sound, TikTok is especially popular among young people with 75% of users in France under 24, according to statistics site Statista.

Paul Smith, professor of French politics at the University of Nottingham (UK), said that about a third of TikTok users in France may be under the voting age, but for the remaining two-thirds, the number is also in the millions. potential tri.

“It’s going to be a tight, tight contest and a social media presence is clearly important to the candidates,” Smith said.

Channel France24 said that campaigning for younger voters on social networks is natural. Even winning a small amount of support at this stage, candidates can make a significant difference.

Poll: Mr. Macron leads the race

Opinion polls widely predict that President Macron will win easily in the first round of elections (April 10, 2022), but the race in the second round takes place two weeks later. between the two candidates with the most votes will be fierce.

Many feel that young voters have an important role to play in this year’s election. Surveys over the years show that the younger generation is gradually turning to support the right, although in the past there was a tendency to favor the left.

With the French presidential election in 2022, expert Paul Smith said that younger voters may be more open and easier to persuade them to change their views than older groups of voters.

Mr. Macron runs the momentum for the French presidential re-election campaign Mr. Macron runs the momentum for the French presidential re-election campaign

TTO – France will assume the rotating presidency of the EU from January 1, 2022 in the context that there are only four months left until the presidential election in this country. Incumbent President Emmanuel Macron will not pass up the opportunity to score points with voters with the EU stage.


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