Russia’s ‘gold mine’ set a record to become the highest-earning female YouTuber in 2021: Revenue of more than 600 billion thanks to the language localization strategy to help three-year-olds also ‘fascin’

Recently, Forbes magazine announced the list of 10 YouTubers who make the most money thanks to their videos on Youtube in 2021. Featured in this list is the little girl Anastasia Radzinskaya, owner of the Youtube channel “Like” Nastya” and a series of Youtube channels (members) in many different languages ​​for children.

According to statistics, in 2019, the amount of money Anastasia earned was estimated at 18 million USD. In 2020, Anastasia continues to appear in the top 10 highest earning Youtubers, at 7th place, with the amount of money earning 18.5 million USD.

In 2021, Anastasia has earned a total of $28 million from Youtube, making her the highest-earning female YouTuber, the youngest YouTuber and the only female YouTuber in the top 10. year 2021 from Youtube.

From a little girl with cerebral palsy to a YouTube phenomenon

Anastasia Radzinskaya (also known as Nastya, 7 years old) was born in Southern Russia. Notably, she was born with cerebral palsy, even the doctor feared that Anastasia might never speak.

However, the girl’s parents believe that the doctors misdiagnosed. When they first saw their daughter’s progress in spoken language, they were delighted and captured the moment with a video. After that, Anastasia’s parents sent the resulting video to the doctor, to relatives and shared on Youtube as a way to keep it, “not thinking that other people might see the video” – Yuri, Anastasia’s father shared on Bloomberg.

Russia's gold mine sets a record to become the highest-earning female YouTuber in 2021: Revenue of more than 600 billion thanks to the language localization strategy to help three-year-olds also 'fascinated' - Photo 1.

Russian doll has cerebral palsy

Over the next several months, only a few videos were shot, but the parents realized that their daughter was more talkative and capable of acting brilliantly in front of the camera.

As the number of Nastya followers increased, the Radzinskayas family decided to enroll in the YouTube partner program.

The baby’s mother, Anna, was originally a planner, then turned to writing the script and coordinating the filming schedule of the videos. Yuri, who used to run a construction company, decided to quit his day job to become a full-time supporting actor on the channel “Like Nastya”. The couple worked together to create a unique style for their channel “Like Nastya”, which they say is the main reason for their incredible popularity.

During the first few months, the Radzinskayas did not meet the minimum revenue threshold of $100. This is the level that YouTube creators must pass before they can start getting paid by YouTube. But then, in mid-2017, they got their first check and things changed quickly.

Thus, from the beginning ordinary home videos, Anastasia has become a professional Youtuber. Anastasia’s videos are educational and accessible to children, helping her to own a YouTube channel system with more than 73.6 billion followers and 68 billion views worldwide.

“The videos are colorful, expressive, and do not contain complicated language. This makes her videos attractive to audiences around the world,” the prestigious Forbes magazine commented about Nastya. .

Russia's gold mine sets a record to become the highest-earning female YouTuber in 2021: Revenue of more than 600 billion thanks to the language localization strategy to help three-year-olds also 'fascinated' - Photo 2.

Nastya’s videos are fun, with a clear plot

In a recent video interview, through a translator, her parents said they didn’t think about fame and wealth when they posted the first video of Nastya on YouTube on January 25, 2016, two days ago. little girl’s second birthday. They just wanted to prove she wasn’t seriously ill.

Unique business strategy conquers every baby in the world

Since Youtube has a policy of paying content developers, many Youtubers have made huge amounts of money with their videos posted on this platform.

In addition, the impact of the epidemic has caused many people to stay at home to avoid the epidemic and choose to watch Youtube as a form of entertainment, helping the number of views of YouTube videos increase dramatically, the income of Youtubers also jumped from there.

However, to maintain success, YouTubers need a smart and unique business strategy. That’s what Like Nastya owns.

While other young YouTube creators tend to blog and communicate directly with their channel’s followers, “Like Nastya” videos are often short-story, action-packed clips. . The plots are simple enough for a 3-year-old to follow and enjoy.

Russia's gold mine sets a record to become the highest-earning female YouTuber in 2021: Revenue of more than 600 billion thanks to the language localization strategy to help three-year-olds also 'fascinated' - Photo 3.

Youtube channel Like Nastya received a series of diamond buttons

Additionally, Nastya’s parents have teamed up with Russian collaborator Baumel to run Yoola, a Los Angeles-based multi-channel YouTube network dedicated to maximizing the attention of content creators content on YouTube. Baumel takes a YouTube channel that is popular in a country and converts it into videos that can attract viewers around the world. The key, he says, is to localize the videos into multiple languages ​​and edit them to fit viewing habits in specific countries.

First, Baumel helped the Radzinskayas create membership channels in English and German. This strategy doubled their revenue within 4 months.

To date, “Like Nastya” has a staff of about 20 people. They are responsible for finding translators and converting the videos into different languages. Translators come from all over the world, many of whom are native to understand the local culture and slang. The translators then send the translated audio to a team of technicians, who will synchronize with the original content.

Russia's gold mine sets a record to become the highest-earning female YouTuber in 2021: Revenue of more than 600 billion thanks to the language localization strategy to help three-year-olds also 'fascinated' - Photo 4.

With this method, after the main channel is Russian, currently “Like Nastya” has 11 sub-channels in different languages ​​including Vietnamese.

Last January, the channel Like Nastya VNM (the channel in Vietnam) reached the diamond button after the channels of the comedy groups FAPtv, POPS Kids, No To No and Cris Devil Gamer. Nastya’s YouTube channel in Vietnam was established in 2019, so far it has more than 5.4 billion views.

Nastya’s parents say they will not ask their daughter to work more than she wants. And most of her earnings are split up and deposited into a separate bank account. “Really it all depends on her,” Yuri said. “If Nastya wakes up tomorrow and says she doesn’t want to do something, we won’t do it.”

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