Each country in Southeast Asia sees the dominance of different car brands.
Hyundai and Kia are strong brands in Vietnam and around the world, but in most other Southeast Asian countries they hold a very small market share. It can be said that Japanese cars almost dominate the top selling car brands in Southeast Asia.
Only in Vietnam, two Korean car brands, Hyundai and Kia, appear in the top 3 best-selling brands, even Hyundai is in the first place with 70,518 cars sold, while Toyota ranks second with 69,002 cars. consumed (including Lexus). The number of Hyundai and Kia vehicles sold in Vietnam is four times higher than the combined market of the Philippines, Indonesia, Thailand, Singapore and Malaysia.
Unlike Vietnam, Thai people as well as many Southeast Asian countries are clearly “biased” for Japanese cars. In Thailand, the top 3 only call Japanese cars: Toyota, Isuzu and Honda. The reason is said to be because Japanese car companies invested in Thailand very early and thanks to that, people in this country can buy Japanese cars at a good price. Meanwhile, Korean car brands can’t even reach the top 10 best-selling brands here.
Similar to Thailand, Japanese automakers also dominate the top 3 best-selling brands in Indonesia, and Korean cars do not enter the top 10. Japanese brands have dominated the Indonesian market since the 70s, now accounting for more than 98 % market and no sign of “balance of power” will change.
Unlike the above two countries, Malaysia recorded the dominance of two domestic brands, Perodua (190,283 vehicles) and Proton (111,695 vehicles), while Toyota ranked third with 71,585 vehicles. Meanwhile, the total sales volume of both Hyundai and Kia for the whole year is not equal to the monthly sales of Hyundai Accent in Vietnam.
Once again, Toyota topped another Southeast Asian market, this time in Singapore. Behind Toyota are two German brands – Mercedes-Benz and BMW. This time, Korean cars have entered the top 10 best-selling brands, but because Singapore is a market limited by high taxes and fees, the whole year consumption is sometimes equivalent to the sales of one car model in a month in Vietnam. .
Occupying the top two positions of the top brands in the Philippines are Japanese cars – Toyota and Mitsubishi. In third place is Ford, although since 2012, this brand has only imported cars due to the closure of the factory. This is also the market where Korean cars do the best after Vietnam, although Hyundai only ranks 8th and Kia ranks 11th in the market.
Source: VAMA, auto associations of Thailand, Philippines, Indonesia, Malaysia and Car Buyer
Graphics: Nguyen Thu Trang