The public knows a lot about billionaires who are willing to play in Scotland, or rich tycoons who are constantly entangled in love scandals and lawsuits, like to speak loudly on social networks. It is undeniable that the “drama” of the VIPs and the super-rich has a huge attraction.
However, the vast majority of the super-rich do not like the “stage light” being cast on them, prying into the details of their private lives, according to a recent NiemanLab report.
Two research institutes Anu Kantola and Juho Vesa from Finland surveyed 90% of the 5,000 wealthiest people in this Nordic country – the top 0.1% according to tax returns and other public data. Among these are all three groups: heirs, business managers and business owners.
Of course, there is a difference between the top elite in Finland and the rest of the world, but the researchers found that the majority of the super-rich want to “hide”, pursue a strategy. covert strategies – such as direct contact or lobbying with legislators rather than overt strategies such as self-polishing or reputation seeking.
Not every super-rich character wants to attract attention.
In addition, they are also apprehensive about the media and feel it is “uncontrollable” as well as “particularly negative” for them. In other words, these people want to be quiet from the media and unnoticed, if possible.
“Paradoxically, the response to the media’s social impact (its peak power) is deliberate avoidance.” – the authors said in the above study.
As NiemanLab reports, the super-rich also perceive the media to have an unfair, incomplete, and headline-grabbing view of them – so does much of the general public.
The study quoted a super-rich individual who even harshly stated that: “I think publicity is just harmful and silly, it just creates more misunderstanding” – this person also has a very negative opinion about the press.
Public and media scrutiny is sometimes necessary for fair, transparent social dialogue.
The Super Rich”List some negative consequences of the pervasive influence of the media; moreover, their growing power may in part lead to the paradox that they are further away from the media than before” – the authors go on to explain.
There is of course a risk to this type of negative reaction: “As elites favor secret forms of influence, this poses a significant challenge to democratic societies, which rely on the openness and transparency of public dialogue, as well as for the press“. A fundamental role of the media is to reflect, criticize, and raise public awareness of behaviors that are not beneficial to society.
Therefore, while the desire to keep themselves private is well-founded, the negative approach of the super-rich can have unpredictable effects on social problems.